October is Breast Cancer Awareness Month: What You Need To Know


If you haven't heard, October isn't just about Halloween and Trick-or-Treating. October is also Breast Cancer Awareness Month and has been since 1985. It was founded by the American Cancer Society and (what is now) AstraZeneca, who produces several anti-breast cancer medications. It was started as an effort to promote the effectiveness of mammograms as the most effective method of detecting breast cancer.

Pink Ribbon

The first use of the pink ribbon for breast cancer awareness was in the fall of 1991 when the Susan G. Komen foundation passed them out in New York City to participants in a race for breast cancer survivors. The pink ribbon was installed as the now iconic image of breast cancer awareness in 1993 at the foundation of the Breast Cancer Research Foundation by the Senior Corporate VP of Estée Lauder

Did you know...

Did you know, that 1 in 8 women in the United States will be diagnosed with breast cancer in her lifetime? Or that 2 million new cases of breast cancer were diagnosed in the world in 2018? Breast cancer is the most common cancer in American women but there's something you can do to stay on top of your odds of developing this cancer that kills 40,000 women a year in the U.S. Self exams are an easy to do and useful tool for the early detection of unusual lumps and bumps.

Self Exams

Self exams can be done using the hands to feel the breast tissue by moving in circles from the outer edge of the breast towards the nipple. If using this method, remember to examine the breast "tail" as well, which goes into the armpit. Feel for any areas that seem different from the rest of the breast, like a ball, lump, thickened band, or a deep, hard area that does not move like the rest of the breast. When in doubt, contact your doctor or their nursing staff.

Remember, self exams are not substitutions for mammograms. Regular mammograms should still be done as desired by your doctor.


Self exams are easy to remember. Some women do them at the end of their menstrual cycle. I have a reminder on my phone on the 8th of every month to give myself an exam. Why the 8th? Because if you turn an 8 on its side, it looks like boobs. Easy to remember, isn't it? My period also usually ends a few days before the 8th every month. Two birds, one stone.

Why not give it a try? It could save your life.


This content is not to be used as a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of a medical professional with any questions you may have regarding breast cancer, self exams, and/or any other medical condition.

Disclaimer (Again):

While this is not a sponsored post, I do use affiliate links on here meaning that if you purchase anything through my affiliate links, I receive commission at no additional cost to you! This is just a tool I use to bring you awesome products! My views and opinions are never swayed because of this! I only recommend products and services I love!


National Breast Cancer Foundation, Inc.

Susan G. Komen

Estée Lauder Companies

The American Cancer Society


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